Born in Perth/Australia of Italian origin, Franco always had a keen interest in art and sculpture, so it was no surprise he excelled in it at a young age, and was selected for a placement into a specialised art school at the age of 12. Leaving school at age 15 to start his apprentice in combined hairdressing. Franco trained as a men’s barber first before training in women’s hair. He later studied his certificate in art and design at Perth Technical College, while finishing his training in hairdressing. His keen eye for colour and perfectionism of sculpture soon began crossing over into his hairdressing. He progressed from a stylist and colourist into artistic director, working on photo shoots and educating for companies such as L’Oréal.

In 2000 ten years after working and training in Perth and Sydney, he moved to London, with one goal set in his mind, to work in fashion. It wasn’t long until he began working on various hair campaigns and fashion shows as well as photographic advertising campaigns and fashion shoots. In the process he has gained invaluab

le experience and inspiration from assisting some of the industry’s top session stylists and agencies.

Franco continued to study, sharpening his skills he has gained qualifications in hair extensions, make-up, grooming, business management, holistic massage and in 2009/10 Franco took a year out to concentrate on his teaching. As well as gaining a qualification in “teacher training” he taught City & Guilds Salon Services Level 1. Combining his skills and qualifications Franco’s creative and unique style, which continues to evolve, has featured in numerous publications such as Attitude, Glamour, i-D, Jock’s and Nerds, Schön!, The Fashionisto, Vogue, Volt and Wallpaper. He has worked with such labels as Adidas, Burberry, Crombie, Liberty of London, Louis Philippe, Mulberry, Qasimi Homme and Sabyasachi.


Franco has gained a number of accolades for his work including finalist in the Australian and U.K. L’Oréal Colour Trophy as well as being in the 2004 Fellowship for British Hairdressing F.A.M.E. Team. Franco consistently seeks the newest techniques and products, keeping him at the forefront of his business. Based between Mumbai India and London U.K. and represented by Ugly Duckling projects in Singapore/Asia and Faze Management in Mumbai/India. His career takes him around the world. He is a regular on the fashion circuit and works as a freelance hair stylist, colourist, men’s groomer and educator. He thrives on the challenging environment of his work and has the ability to deliver original ideas that inspire those around him. He educates as part of the education team at Make Up Atelier in London and  BHI in Mumbai.

Franco still enjoys seeing his salon clients at Percy & Reed in London and Samantha's Salon in Mumbai please get it touch with them to see his availability and book your appointments.



Ade Lau, Alessandro Cecchini, Alex James, Alexander Beer, Andrea Carter-Bowman, Andrea Vecchiato, Andreas Pettersson, Andrew G Hobbs, Armin Weisheit, Arved Colvin-Smith, Antony Nobilo, Ben Harries, Ben Lee, Ben Toms, Bill Ling, Cameron McNee, Carlos Alsina, Carlos Lumière, Chad & Paul, Charlotte Kibbles, Chris Brooks, Chris Craymer, Christian Couzens, Claire Harrison, Clara Blomqvist, Damien Fry, Dan Stevens, Daniel O’Connell, Danilo Giuliani, Darren Black, Darren Smith, David Edwards, David Goldman, David Ralph, Dennis Weber, Diana Gomez, Diego Merino, Dimitris Theocharis, Dominic Dodd, Emma Tempest, Enokae, Etain Lee, Frederic Aranda, Gavin O’Neil, Giles Price, Gunnar Tufta, Helen Marsden, Helen McArdle, James Knapp, Jan Masny, Jayesh Pankhania, Jeff Licata, Joe McGorty, John Hyam, John-Paul Pietrus, Johnny Story, Josh Olins, Justin Borbely, Karoliina Barlund, Kevin K Wong, Klas Strom, Lee Strickland, Lonny Spence, Mark Cant, Mark Shearwood, Matilda Temperley, Meiji Nguyen, Michele Civelli, Nacho Alegre, Nicolas Wagner, Noel McLaughlin, Olivia Tsang, Pau Ardid, Paul Farrell, Paul Krokos, Pavla Kopecna, Perry Curties, Peter Pedonomu, Philip Volkers, Punsiri Siriwetchapun, Ram Shergill, Ray Burmiston, Richard Stow, Roland Lane, Ruth Rose, Sarah Creswell, Sarah Kehoe,  Simon Harris, Stacey Osborne, Steeve Beckout, Thomas Knights, Thomas Lohr, Thomas Schmidt, Tim Bret Day, Timothy Barnes, Tomas Falmer, Victor De Mello, Vikram Kushwah, Will Whipple, Yuval Hen, Yves de Contades


Film and Music

Alexandra McGuinness (Lotus Eaters), James Sinclair-Smith (Sohodolls – Pleasures of Soho), Joe Marcantonio (Sohodolls – Right and Right Again), Madonna (Filth & Wisdom), Tim Mattia (Sohodolls – Stripper)


Attitude, And+Men, Arena, Article, Boutique 1, Client, Colures Magazine, Company, Condé Nast Brides, Cosmopolitan Bride, Don’t, Deluxx Digital, ELLE (Australia), Enigma Magazine, Esquire (HK), Fantastics, Fashion 156, F-tape co:lab, Glamour (U.K.), Harper’s Bazaar, Highlights, How To Spend It, i-D, Instyle, Illustrated Fashionher, Jock's and Nerds, La’G, Let Them Eat Cake, Lips, Lusso, Lux, Marie Claire, Mother,, Paladium, Schön!, 7th Man, Shortlist, Stage Esquire, Supplementaire, The Article, The Fashionisto, The Magazine, Victor, Vogue (American), Volt, Wallpaper, What?, Zoot


A&G Records, Asos, Avenue 32, Batiste, Boutique 1, Bottega Veneta, Burberry, Clinique, Condé Nast, Crombie, Davidoff, Dove, Edit Blue, Elomi, Eternal Reign, Gillette, Harvey Nicols, Head & Shoulders, Hearst Magazines UK, Indola, IPC Media, Ioannis Dimitrousis, Jean Pierre Braganza, John Frieda, La Redout, Liberty of London, L’Oreal, Louis Philippe, Marc O’Polo, Marks & Spencer, Maryling, Max Factor, Mr Porter, Mulberry, Primark, Qasimi Homme, Racoon Hair Extentions, Rimmel, River Island, Sensodyne, Sharkah Chakra, Soap & Glory, Spec Savers, Temperley, Timothy Everest, Swarovski, Qasimi Homme, Unconditional


Actors, Models and Musicians

Adam Garcia, Amber Heard, Anthony Callea, Connie Huq, Daniel Finn, Debbe Dunning, Dolly Rockers, Gary Barlow, Illiyun, Kristen McMenamy, Nick Ingram (Yeah You’s), Noah Huntley, Melanie Chisholm, Melanie Slade, My Echo, Myleene Klass, Paul Keating, Riz Ahmed, Sean Maguire, Sohodolls, Stooshe, Stuart Laing, Tina Barrett, The Ultra Girls, VV Brown

Fashion Shows

New York, London, Milan, Paris and Australia

Alice McCall, Angie Stone, Ann Sophie Back, Anne Valerie Hash, Antipodium, Antonio Beradi, Biba, Boxfresh, Bruce Oldfeild, Bruno Pieters, Camilla Staerk, Chris Aire, Claude Maus, Collette Dinnigan, Daniel Ledermann, Delaos, Derercuny, Devoka, Duro Olowu, Eley Kishimoto, Emma Cook, Emporio Armani, Felder Felder, Gianfranco Ferre, Gola, Guvinda, Hans Christian Madsens, Hugo Boss JB/Bodywear Couture, Jean Pierre Braganza, Johann Bester, John Richmond, Just Cavalli, Katie Eary, La Perla, Ledermann-zünd, Les Copains, Leonard, Lou Dalton, Meadham Kirchhoff, Momo, Noel Stewart, Noir, Osman Yousefzada, Ozwald Boateng, Paul Smith, Peachoo & Krejberg, Peter Piloto, PPQ, Pollini, Reem, Religion, Requiem, Roksanda Ilincic, Ruth Tarvydas, Saba Melbourne, Sagoe, SalvaFal, Sinha Stanic, Six & Seven Eights, Tata Naka, Tran Hin Phu, Valentino Couture, Véronique Leroy, Victim, Voyage, Warehouse, Ziad Ghanem